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While dressing conservatively might seem at odds with the latest fashion trends – think Saint Laurent’s plunging necklines and Jacquemus’ short-shorts – more considered and covered looks are increasingly becoming popular in fashion.

A quick search of modest fashion on Google produces around 149m results, while Pinterest UK reports that searches for the term are up 500 per cent since the beginning of 2019.

What’s more, the global modest fashion market is already reportedly worth billions and this figure is only set to rise.

By 2020, the State of the Global Islamic Economy predicts that the market could be worth more than £226bn.

From YouTube videos to high-street collections and designer catwalks, modest fashion is everywhere.